ALA Lubricants
Lubricants and oils: cutting-edge solutions for every application sector in Asti
Specialist in engine and industrial lubricants
ALA Oils and Lubricants
Industrial Lubricants and Engine Oils: Application Areas
In a global market that requires ever higher standards of efficiency, ALA Lubricants presents itself as the ideal partner for the provision of targeted technological solutions. Thanks to its collaboration with leading global players such as Italian Petroli, Total, Q8 and the brand Wing-OilWe can meet every professional and personal need. Our strength lies in our ability to translate high-quality products into competitive advantages for your business, ensuring protection, energy savings, and operational continuity in every application.
Protection and emission reduction
High quality agricultural lubricants
The agricultural sector requires lubricants capable of operating in extreme conditions, including dust, humidity, and heavy workloads. Our solutions are designed to protect agricultural machinery engines, reducing emissions and dramatically improving fuel efficiency.
From multifunctional transmission fluids to biodegradable hydraulic oils, we ensure the utmost care for your vehicles and the environment.
The main solutions available include:
- Heavy duty automotive oils: High-quality formulations created to protect the internal components of agricultural vehicles, optimizing their overall efficiency even under constant stress.
- Hydraulic fluids: Products engineered to deliver real economic benefits, ensuring superior wear protection, increased fluid longevity, and high standards of hydraulic efficiency.
- Transmission and axle oils: Lubricants that ensure stable and reliable performance, reducing friction and wear in gearboxes and axles. This translates into a drastic reduction in maintenance costs and a longer lifespan of the machinery.
- Special fats: High-performance solutions that ensure the protection of exposed mechanical parts, improving performance during periods of peak use and reducing the frequency of technical interventions.
- Antifreezes and protectors: Specific formulations that offer total protection against freezing and corrosion, maintaining the performance of agricultural engines unchanged in all climatic conditions.
- AdBlue: A key solution for reducing nitrogen oxide (NOx) emissions. Its use allows compliance with current environmental regulations, improving the farm's environmental impact without sacrificing power and operational efficiency.
Reduced machine downtime and increased efficiency
Lubricants for handcrafted machinery
In the artisan sector, and particularly in metal and mechanical carpentry, the longevity of machinery depends on professional lubrication. ALA Lubricants offers advanced solutions that reduce machine downtime and operating costs, ensuring the maximum precision required by modern machine tools. Through targeted technical inspections, our experts identify the product with the ideal viscosity and characteristics for each specific mechanical application.

Our proposal for the artisan sector includes:
- New generation lubricants: Specific fluids for cutting, milling, threading and boring operations on noble and resistant materials such as steel, aluminium, titanium and copper.
- Oils for guides and bearings: High-performance lubricants that prevent the abrupt transmission of mechanical forces, safeguarding the integrity of camshafts, pistons and connecting rods.
- Calibrated viscosity technical greases: Products formulated to operate across a wide temperature range, ensuring stability and consistent anti-wear protection for moving components.
- Eco-Sustainable Range: Biodegradable natural and synthetic lubricants, ideal for companies seeking to combine high production performance with low environmental impact.
- Consulting and Technical Support: A network of experts ready to offer direct assistance and ongoing training to align machinery maintenance with technological evolution of production processes.
Efficiency, reliability and sustainability for heavy fleets
Lubricants for road transport
For companies operating in heavy transport, optimizing operating costs and vehicle availability are critical factors. ALA Lubricants offers a complete range of high-quality solutions, developed in collaboration with leading partners such as Italian Petroli, Total, Q8 And Wing-OilOur products are designed to maximize energy efficiency and reduce environmental impact, ensuring superior protection even under the most demanding load conditions.

Our proposal for heavy traction is divided into targeted solutions:
- Lubricants with high oxidation resistance: Advanced synthesis products that allow for extended maintenance and fluid replacement intervals, ensuring consistent performance and total protection of internal components.
- Emissions Reduction and Sustainability: Thanks to the use of cutting-edge formulations, we help companies drastically reduce CO2 emissions, promoting a transition towards greener and more responsible transportation practices.
- Greases and fluids for extreme conditions: Specific solutions for the lubrication of fifth wheels, hubs, and transmissions, capable of ensuring operational efficiency even in particularly challenging geographical or climatic conditions.
- Biodegradable Range: We offer eco-friendly lubricants that deliver excellent performance while reducing environmental impact, demonstrating the company's commitment to protecting the planet.
- Simplified Expense Management (Fuel Card): We provide trucking companies with dedicated fuel cards to optimize fuel management. This tool allows for rigorous consumption monitoring, detailed reporting, and access to a vast network of service stations, reducing downtime.
- Technical Consulting for the Fleet: Our experts are available to analyze the specific needs of every business, from small businesses to large logistics operations, recommending the most suitable lubrication plans to maximize productivity.
Advanced solutions for industrial machinery
Industrial lubrication and maintenance
ALA Lubricants represents a strategic point of reference for companies of all sizes seeking high performance for their systems. We provide solutions that improve operational efficiency and dramatically reduce maintenance costs. We don't just supply: our team of experts guides each industrial company in choosing the most suitable formulation, analyzing the unique operating conditions of each machine.
Our solutions for various production sectors include:
- Specific lubricants for each application: A complete range that includes oils for gears, compressors, hydraulic systems, diathermic oils, fluids for chains, turbines and high-precision bearings.
- Targeted technical consultancy: We analyze workloads and operating temperatures to optimize lubrication processes, increasing company profitability in the pharmaceutical, food, chemical, metallurgical, and mechanical industries.
- Energy efficiency and synthetic fluids: Our synthetic lubricants ensure a consistent protective film even at high temperatures. By reducing friction between surfaces, they minimize energy loss and improve the system's overall energy efficiency.
- Biodegradable and Eco-friendly range: We offer next-generation eco-friendly lubricants, ideal for industries pursuing sustainability goals without sacrificing excellent mechanical performance.
- Just-in-Time Logistics: Thanks to a constantly stocked warehouse and rapid distribution, we enable companies to eliminate cumbersome internal inventories, ensuring constant supply and minimising downtime.
- Reduction of operating costs: Correct and professional use of our products extends the life of machinery and prevents unexpected breakdowns, turning lubrication into an investment in the future of the plant.
Strategic partner for efficiency
Lubricants and professional solutions for workshops
ALA Lubricants is committed daily to providing workshops with impeccable service, based on rapid deliveries and immediate availability. Our constantly stocked warehouse allows professionals to eliminate the need to accumulate large in-house inventories, ensuring just-in-time supplies that reduce operating costs and optimize operational space. Choosing our supply chain means offering your customers safety and quality, thanks to products that comply with the most stringent international standards and current environmental regulations.
ALA's support for the workshop world includes:
- Compliance with major manufacturers: Thanks to our partnerships with leading brands, we provide approved and tested lubricants for the most technologically advanced engines. Our solutions meet the specifications of manufacturers such as BMW, Mercedes-Benz, the VAG Group, Ferrari, Fiat, Stellantis, and major Asian and American brands.
- Heavy Traction Specialization: We offer a line dedicated to the giants of the road, with specific products for brands such as Scania, Volvo, MAN, Iveco, DAF and Renault, guaranteeing maximum performance and protection under the most demanding conditions of use.
- Technical Consulting and Optimization: Our experts aren't just salespeople, but consultants capable of suggesting the ideal product for any type of engine. We also support workshops with the technical setup and optimal arrangement of lubrication equipment.
- Maximum Power and Cleanliness: Our fluids are formulated to keep the system clean, ensuring optimal combustion and compression. This translates into maximum power output and significantly reduced fuel consumption for the end customer.
- "Partner Workshop" Program: We offer technical and financial support for workshops seeking a strong brand identity. We provide promotional materials and the advice of specialized technicians to help you stand out from the local competition and gain greater credibility.
- Complete Range of Additives and Fats: In addition to oils, we provide a professional selection of additives for injection system maintenance and special greases for every mechanical application, ensuring 360-degree vehicle care.
Professional quality and maximum protection
Lubricants and additives for private individuals
Even private users can access the technology and reliability reserved for great professionals. ALA Lubricants offers owners of cars, motorbikes and gardening equipment a selection of lubricants and additives High-quality, engineered to significantly improve engine performance and longevity. Choosing the right products isn't just a matter of maintenance, but also a way to protect the value of your investment, ensuring safe driving and reducing energy consumption.
Our offering for the private sector includes:
- Latest generation car oils: We provide advanced synthetic formulations that meet manufacturer specifications, ideal for petrol, diesel, hybrid and electric engines.
- Solutions for two-wheelers: A dedicated range of oils and technical fluids for motorcycles and scooters, capable of ensuring smooth gear changes and total engine protection even at high engine speeds.
- System Care Additives: Specific products for cleaning injectors, protecting the fuel system and optimising combustion, essential for keeping the vehicle efficient and reducing polluting emissions.
- Lubricants for leisure and gardening: Targeted solutions for the maintenance of domestic agricultural tools, lawnmowers, and small engines, ensuring quick starts and wear resistance even after long periods of inactivity.
- Technical fluids and winter protection: We supply high-performance coolants, antifreezes, and brake fluids, essential for road safety and cooling system integrity in all weather conditions.
- Product selection support: Our experts are available to guide you through the technical specifications and viscosities, helping you identify the perfect oil for your specific vehicle model, just like a professional consultant would.
Strategic partner for efficiency
Lubricants for spare parts dealers and distributors
ALA Lubricants We are the trusted partner for distributors and spare parts dealers specializing in the automotive, motorcycle, and industrial vehicle sectors. In a technically competitive market, we offer a portfolio of leading brands, all officially approved by leading global manufacturers. Partnering with us means guaranteeing our customers top-of-the-line products while optimizing inventory turnover thanks to a rapid, consistent, and technically flawless supply service.
The benefits of our partnership for the spare parts channel include:
- Wide availability and integrated logistics: Our warehouse is structured to guarantee immediate delivery times. We provide a wide range of specific parts for every make and model, allowing spare parts dealers to avoid long inventory levels and respond promptly to every market demand.
- Lubricants with Official Approvals (OEM): We distribute products tested and approved by major car manufacturers (including the VAG Group, Mercedes-Benz, BMW, Stellantis, Toyota, and luxury brands like Ferrari and Maserati). For heavy-duty transport, we guarantee official specifications for Scania, Volvo, MAN, DAF, and Iveco.
- Specialist Consulting and Support: We provide our partners with a team of highly qualified specialists to guide them in choosing the most profitable and technically suitable products, ensuring an extremely advantageous quality-price ratio.
- Complete solutions for Transmissions and Chassis: In addition to engine oils, our offering includes automatic and manual transmission fluids, specialized high-performance greases, and a complete line of professional additives for optimizing fuel consumption and reducing emissions.
- Lines dedicated to two-wheelers: We offer specific solutions for the world of motorcycle and bike care, with lubricants for 2- and 4-stroke engines, fork oils, spray greases for chains and products dedicated to electric mobility (E-bikes).
- End customer loyalty: Thanks to the certified quality of our brands, spare parts dealers can offer solutions that improve end-user satisfaction, consolidating their reputation as a supplier of reliable, cutting-edge products.
Professional quality and maximum protection
Lubricants for the energy sector
In the energy sector, operational continuity and the efficiency of conversion systems are the pillars of profitability. ALA Lubricants serves as a strategic partner for companies in the sector, providing advanced lubricants capable of operating under extreme thermal and mechanical stress. We offer solutions that optimize the performance of turbines, transformers, and cogeneration engines, significantly reducing environmental impact and operating costs.
The benefits of our solutions for the energy sector include:
- Optimizing energy efficiency: We provide next-generation hydraulic fluids designed to perfectly balance friction and power transmission. In high-intensity industrial applications, such as molding and pressing, our formulations have demonstrated energy efficiency improvements of up to 4%, ensuring tangible savings in operating costs.
- Reliability in critical conditions: Our technical lubricants provide excellent wear protection even at high temperatures and potential environmental contamination. This dramatically reduces the risk of unexpected failures and machine downtime.
- Turbine and transformer oils: We have specific ranges for power generation, with dielectric oils and turbine lubricants characterised by exceptional stability against oxidation and foam formation.
- Extension of maintenance intervals: Thanks to superior resistance to sludge formation and corrosion, our lubricants allow you to exceed 10,000 hours of operation between changes, reducing the amount of used oil produced and the costs of technical intervention.
- Cogeneration Solutions: We offer specific engine oils for cogeneration systems powered by natural gas or biogas, formulated to manage the acidity of the gases and keep engine components clean for long periods.
- Certified Sustainability: Each product is selected to meet the most stringent international emissions standards. The use of biodegradable, low-impact lubricants allows energy companies to operate in full compliance with green regulations, improving their environmental responsibility profile.
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Contact us to learn more about how to increase the performance of your systems through our industrial lubricants selected from the world's best brands.


